Privacy Policy
Last updated: September 10, 2026
1. Introduction
WinScale Brands ("WinScale", "we", "us" or "our") provides a SaaS platform that helps e-commerce entrepreneurs find winning products, build private-label brands and manage fulfillment. This Privacy Policy explains how we collect, use, store and protect your personal data when you use our website, dashboard and services. By using WinScale, you agree to the practices described in this policy. If you do not agree, please do not use our services.
2. Data controller
The data controller is WinScale Brands. For any privacy-related question, you can contact us at support@winscalebrands.com. We are committed to processing your data lawfully, fairly and transparently.
3. Data we collect
We collect information you provide directly, such as your name, email address, company name and billing details when you create an account or subscribe to a plan. We also collect data generated through your use of the platform, including product selections, order history, support messages and usage analytics. When you connect your Shopify store, we collect store domain, access token and order information necessary to fulfill orders on your behalf. We may also collect technical data such as IP address, browser type and cookies for security and performance purposes.
4. Shopify store data
When you authorize WinScale to access your Shopify store, we receive and store your store domain and a secure access token. We use this connection to read product and order information, publish products to your store, and route incoming orders to our fulfillment network. We do not sell your Shopify data. Access tokens are encrypted at rest and only used by our server-side functions. You can disconnect your store at any time from the "Boutique Shopify" page; upon disconnection we revoke and delete the access token, subject to any legal retention obligation.
5. How we use your data
We use your data to provide, maintain and improve WinScale services; process payments and subscriptions; communicate with you about your account, orders and support requests; ensure platform security and prevent fraud; and comply with legal obligations. We may also use aggregated, anonymized data for product analytics and market research, but never in a way that identifies you personally.
6. Legal basis for processing (GDPR)
For users in the European Economic Area, we process personal data on the following legal bases: performance of a contract when processing is necessary to provide our services; legitimate interests when improving security, preventing fraud or analyzing usage; your consent when required by law, for example for non-essential cookies; and compliance with legal obligations such as tax and accounting requirements.
7. Data retention
We keep your personal data only as long as necessary for the purposes described in this policy or as required by law. Account data is retained while your account is active and for a reasonable period afterwards to resolve disputes, enforce agreements or comply with legal obligations. Order and billing records are retained for the period required by applicable tax and commercial law.
8. Your rights
Depending on your location, you may have the right to access, correct, delete or restrict processing of your personal data; object to certain processing activities; request a copy of your data in a portable format; and withdraw consent where processing is based on consent. To exercise these rights, contact us at support@winscalebrands.com. We will respond within the timeframe required by applicable law.
9. Security
We implement appropriate technical and organizational measures to protect your data, including encryption in transit and at rest, access controls, regular security reviews and secure hosting infrastructure. While we strive to use commercially acceptable means to protect your information, no method of transmission over the Internet or electronic storage is 100% secure.
10. Cookies and tracking
We use cookies and similar technologies to keep you signed in, remember your language preference and understand how our platform is used. You can manage cookie settings through your browser. Essential cookies necessary for the operation of the service cannot be disabled without affecting functionality.
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services or applicable law. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically. Continued use of WinScale after changes constitutes acceptance of the revised policy.
12. Contact us
If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us at: WinScale Brands Email: support@winscalebrands.com We will do our best to address your inquiry promptly.